How to Apply Face Serum (the Correct Way)

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By Emily Powell

How to apply Face Serum to Achieve Glowing and Youthful Skin

Face serum is an essential part of any skincare routine. This lightweight, concentrated product contains powerful active ingredients that are designed to penetrate deeply into the skin, providing numerous benefits such as hydration, anti-aging effects, and protection against environmental stressors.

However, simply applying face serum onto your skin may not yield the desired results. It is important to understand the correct way to apply face serum in order to fully reap its benefits and achieve youthful, glowing skin.

How to apply serum on face

Step 1: Start with a Clean Face

woman washing her face

Before applying any skincare product, it is crucial to start with clean skin. Use a gentle cleanser suitable for your skin type to remove any dirt, oil, and makeup from your skin. This will help the face serum to penetrate deeper into your skin and work more effectively.

Step 2: Exfoliate (Optional)

exfoliating skin

If you have a buildup of dead skin cells on your face, it is recommended to exfoliate before applying face serum. This will help remove any barrier that could prevent the serum from absorbing into your skin. However, be careful not to over-exfoliate as it can cause irritation and damage to your skin.

Step 3: Determine the Right Amount

pea sized drops of face serum

A little goes a long way with face serum, so it is important not to use too much product. The amount of serum needed varies based on the type and brand, but generally, a pea-sized amount should be enough for the entire face. If you have a dropper or pump dispenser, use one full drop or pump.

Step 4: Warm it Up

warming serum before applying in hands

To ensure that the serum is evenly distributed and easily absorbed by your skin. To warm it up, rub it between your fingers before applying. This will also help prevent any potential irritation caused by sudden temperature changes on the skin.

Step 5: Apply with Light Pressure

woman applying face serum

When applying face serum, use light pressure and avoid tugging or pulling at your skin. Gently pat the serum onto your face, starting from the center and moving outwards in circular motions. This will help promote blood circulation and maximize absorption.

Notice we said “gently pat”. Not “gently rub”. If you lightly press it onto your skin, it can prevent stress to your skin.

Step 6: Don’t Forget Your Neck

dont forget to apply serum to the neck

The face and neck is a package deal. However, the neck and chest areas are often neglected when it comes to skincare. But they’re just as important as the face. Apply a small amount of serum onto your neck and gently massage in an upward motion, towards your chin.

Step 7: Follow with Moisturizer

woman applying moisturizer to cheeks

After applying face serum, allow it to fully absorb into your skin before moving on to the next step, which is moisturizing. This will help lock in the active ingredients and provide additional hydration for your skin.

Step 8: Use Sunscreen

woman applying sunscreen

Last but not least, it is crucial to apply sunscreen to protect against UV rays after using face serum, especially if you are going outdoors. The active ingredients in the can make your skin more sensitive to sunlight, so protect it with a broad-spectrum sunscreen of at least SPF 30.

By following these simple steps, you can ensure that you are correctly applying face serum and getting the most out of its benefits. Remember to continue using it consistently as part of your skincare routine for long-term results.

How to apply serum depending on different skin types

Different skin types may require slightly different methods of applying face serum. Here are some tips for the three main skin types:

For Oily Skin

  • Use a water-based serum to avoid adding extra oil onto your skin.
  • Apply only once a day, preferably at night, as using it twice a day may lead to excess oil production.
  • Focus on t-zone and areas with oiliness.

For Dry Skin

  • Use a serum with hyaluronic acid to provide hydration and plumpness to the skin.
  • Apply twice a day, morning and night.
  • Cover your entire face, including dry patches or areas prone to flakiness.

For Combination Skin

  • Use an oil-free serum to avoid adding extra shine onto your t-zone.
  • Apply once a day, preferably at night, and focus on areas that need extra hydration.
  • If you have oily patches, avoid applying serum to those areas.

For Sensitive Skin

  • Choose a serum with gentle and natural ingredients.
  • Do a patch test first before applying it onto your face to check for any potential reactions.
  • Apply with light pressure and avoid rubbing or tugging at your skin.

Remember to always patch test any new serum before incorporating it into your morning skincare routine and adjust the amount and frequency of application based on how your skin reacts. With the correct application method and tailored product, you can achieve glowing and youthful skin with the help of face serum. So why wait? Start incorporating this powerful skincare product into your routine.

Why Should I Use a Serum?

If you’re still on the fence about adding a serum to your skincare routine, here are some reasons why it may be a great way to get:

  • Provides targeted benefits
  • With their lightweight and concentrated formulas, serums can target specific skin concerns such as wrinkles, dark spots, and dehydration.
  • Absorbs quickly
  • Due to its light consistency, face serum is easily absorbed into the skin, making it a great option for those who don’t want their skincare products to feel heavy or greasy.
  • Works well with other products
  • Face serum can be used in conjunction with other skincare products without causing any interference or reducing its effectiveness.
  • Long-term benefits
  • Consistent use of face serum can result in long-term improvements in your skin’s health and appearance.

How do I choose a skin serum? What ingredients should I look for?

When choosing a face serum, it is important to consider your skin type and any specific concerns you may have. Look for ingredients that target your specific concerns, such as hyaluronic acid for hydration, vitamin C for brightening, or retinol for anti-aging. It is also helpful to read reviews and do research on the brand and product before making a purchase.

Don’t forget to consult with a dermatologist if you have any serious skin concerns or allergies before using any face serum. Their expertise and advice can help guide you in choosing the best product for your skin.

Hyaluronic acid

Hyaluronic acid is a powerful ingredient for hydration, and skin aging as it can hold up to 1000 times its weight in water. It helps plump and smooth the skin, reducing the appearance of fine lines and wrinkles.

Glycolic acid

Glycolic acid is a type of alpha hydroxy acid (AHA) that helps exfoliate the skin, removing dead skin cells and revealing brighter, smoother skin. It can also help with hyperpigmentation and fine lines.

Vitamin C

Vitamin C is a powerful antioxidant that helps brighten the skin and even out skin tone. It also promotes collagen production, improving skin texture and reducing fine lines.

L-ascorbic acid

This acid is the purest form of vitamin C and has powerful antioxidant properties. It can help brighten skin, boost collagen production, and protect against environmental stressors.

Retinol

Retinol is a form of vitamin A that helps with anti-aging by promoting cell turnover and increasing collagen production. It can help reduce the appearance of wrinkles, fine lines, and dark spots.

Niacinamide

Niacinamide, also known as vitamin B3, helps with hydration and reducing inflammation in the skin. It can also help improve the appearance of pores, fine lines, and uneven skin tone.

Vitamin E

Vitamin E is another powerful antioxidant that helps protect the skin from free radical damage and environmental stressors. It also has anti-inflammatory properties and can improve the overall health of the skin.

Salicylic acid

Salicylic acid is a type of beta hydroxy acid (BHA) that helps exfoliate the skin and unclog pores, making it a great ingredient for those with acne-prone or oily skin.

Ferulic acid

Ferulic acid is an antioxidant that helps protect against UV damage and can improve the effectiveness of other antioxidants in a serum. It also has anti-inflammatory properties and can help with wrinkles.

When to apply serum

There are a few guidelines for when to apply serum:

  • Apply it after cleansing and toning, but before moisturizing.
  • Use in the morning to protect your skin from environmental damage throughout the day.
  • Use at night to promote skin repair and renewal while you sleep.

Should you apply oil before or after serum?

It is recommended to apply serum before oil, as the lightweight consistency of serum allows it to penetrate deeper into the skin. Oil can then seal in the active ingredients and provide additional moisture for your skin.

However, if you have extremely dry or dehydrated skin, you may benefit from applying a few drops of facial oil before using serum. It is best to experiment and see what works best for your skin.

Should you apply serum before or after moisturizer?

Apply serum before moisturizer. This allows the active ingredients in the serum to penetrate deep into the skin and then be sealed in by the moisturizer.

Is It Possible To Use Too Much Serum?

Using too much serum at once can result in excess product sitting on the surface of your skin, making it feel greasy or sticky. It is recommended to use a pea-sized amount or as directed by the product’s instructions. However, using multiple serums with different active ingredients can be beneficial for certain skin types and concerns. If you plan to layer serums, make sure to use less of each product and patch test beforehand.

Conclusion

Facial serum is a powerful addition to any skincare routine, providing targeted benefits, quick absorption, and long-term improvements in skin health. By following the correct application methods and choosing the right product for your skin type and concerns, you can achieve glowing and youthful skin. Remember to always patch test new, and consult with a dermatologist if you have any concerns or reactions. With consistent use and thoughtful application techniques, you can make the most out of your facial serum and achieve your desired skincare results. So go ahead, give it a try, and watch your skin transform! Happy glowing!

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